The right protection starts with an answer.
Choosing earplugs raises questions about attenuation, sizing and everyday use. Unresolved doubts stood between browsing and purchasing.
Product knowledge, in the conversation.
Twini used the catalogue to guide shoppers towards suitable models, explain fit and care, and answer across languages directly on product pages.
A lift beyond the people who chatted.
The controlled test found improvements in both conversion and basket value. Separately, the assistant handled 10,412 conversations in 30 days.
How to read these results
Intelligems split tens of thousands of visitors 50/50 between Twini and a control, including visitors who never chatted. Figures are relative changes reported by Twini.
Better answers become better pages.
Recurring questions inform FAQs, Shopify metafields and structured product content, helping the team address what shoppers actually need to know.
